IPC APEX EXPO 2025: Benmayor Group

IPC APEX EXPO 2025: Benmayor Group Resistance is Futile: Automation Is the Future

Jeff Brandman, president of Aismalibar North America, and Eduardo Benmayor, CEO of Benmayor Group, discuss Benmayor Group's role in electronics and automation, focusing on how automation addresses labour shortages. Jeff notes that many businesses struggle to find workers for manual tasks, emphasising the need for various automation solutions to boost productivity.

North America lags in automation compared to other regions, which impacts efficiency. Jeff recommends a step-by-step approach to scaling automation, and there's growing acceptance of robots in the workforce, leading to a positive outlook for the future.